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Today David Brooks said data-driven campaigns are grounded in “Impersonalism” and make candidates “sacrifice their souls.” The Washington Monthly’s Ed Kilgore explains why Brooks ignores or doesn’t know how data-driven campaigns actually work, while The American Prospect’s Paul Waldman explains that the ‘failure’ of many data-driven campaigns is that they don’t use data well, while last week Brooks’ own newspaper explained how smart campaigns use data to drive personal contacts. Was Brooks born in Halcyon, Idyllic, or Mythical?
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